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Thursday, April 29, 2010


That day, again The Celebrity was saying- “you are my PRO, I have finished filming my recent film. Organize a Press Conference. But be careful, no body should be invited…no staff, no guest, just me and press. This is for my Film’s press Conference. Let the press ask anything about my film, they are free to ask. But, I won’t tell them anything regarding my film; I won’t tell tem the subject. Otherwise no body will come to the theater." Bewilder, I was, what to do? I simply arranged a press conference- asked the journalists to ask any thing, whatever they want. And…the conference was a success. Spontaneous decision, with an alert mind, works wonderfully. Here, the subject is difficult, pitch is bad to play but, you have to play- Just Play.


Monday, April 26, 2010

PR- Destiny, Destined... Pain Wil Go


Destiny, destined- you do not have to do anything…you are destined, for whatever ciramstance you are in. When acceptance becomes a completion, you wish or not you have to accept it- expression looses its face…becomes expressionless. Time, Person and Place three things are important…one has to behave accordingly. Again, individuality has no meaning. Mystery of Universe is difficult to understand. Next moment what is going to happen, no body knows. You just have to move. You have to indulge…without getting affected. Just do your work, wholeheartedly. You must indulge and you must get affected. Otherwise, how you will come to know about its taste. When you are in pain, remain pained, do not try to come out do not let it go, catch hold of it…Pain will go.


Why Didn't You Commit A Mistake, Till Now-

PR- Don’t Be Afraid In Committing A Mistake-

Why you didn’t commit a mistake, till now? Is there any doubt in God’s belovency?
Go ahead commit a mistake…commit a nice one, let people say- what a mistake. If you are scare of falling, if you are scared of inviting trouble- How you will win? How you will come to know about life? Plus was at the verge of loosing its identity…minus came forward to save Plus. The more you think, whether you are taking a right decision or wrong decision, you cannot take a decision. Just take a step forward, give your best- do not try to make your future…let the future take its own shape. You agree with me, you do not agree with me…it does not matter. What matter is…just, take a step forward, just take a decision.


Friday, April 23, 2010

P.R, CELEBRITY & ME- " How To Keep Intellect Intact- In A Shattered Situation

I am sharing these experiences with all of you, just to convey… how to keep the intellect intact in a shattered situation.
Once a celebrity…time has passed, with its usual speed- The charm, the youth, the energy – past has taken everything, along with. Old age is present. A whim has refused to accept it…it can’t be- ‘I am still young, my mind is young’. Yes, one can remain young for ever. One has to be with the Time. One has to accept The Truth. One has to accept the reality…one has to behave accordingly. Then only, you can remain young forever. Here, the celebrity is old now. He knows those beautiful days have gone. But, he is still standing there, has refused to come out…megalomania was waiting for the opportunity and availed it nicely. Every outcome is a product of a whimsical mind.
You have to maintain, you have to adjust- You are looking after the PR works. Understand the situation, plan to move the thing accordingly. Off course maintaining PR for insanity is impossible. But, then PR is giving you opportunity again, testing you patience, testing your skill- go ahead, accept the challenge. Just perform, remain intact.


Friday, April 9, 2010

P.R.- The Celebrity And Me

Film premier was being organized, media people were invited, and film stars were all over the party…it was a grand success. Boy, you have given me exactly what I wanted... The Celebrity was beaming. Next morning I was sitting with The Celebrity. He was relaxed… What you have done, till now? A question came from him, bewildered I was, all of a sudden such a strange question or outburst. Knowing his nature, I reminded him of yesterday’s function, which I’d organized…successfully. ‘If I was not there you could not have organized this function’, answer came from him. 'It was your function, which I was hired by you, to design the entire function, as your PRO, and I beleive I did it sucessfully.  If you were not there, not only this function, even your company also, would not have been there.’ 'yes, you are right'...came the answer. No complement, no encourgement. por money, that too not on time. How to move? Do not curse, do not brood. just do not let it affect you. you have ti figjt it out. How?   Difficult situation, difficult people and difficult time, keep testing your mettle. You are a P.R professional. Common sense and self control are the basic essential quality a P.R. person has to posses. It is quite possible, you might break the rule. You might say, to hell with this P.R. business. You are right. Change the rule, for a while. Follow, whatever your mind says to do. Do it… but do it convincingly. An outburst too, must be restrained… it must presentable, because you’re a P.R. professional. Even an outburst, you must be… ACCEPTED.