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Friday, June 4, 2010

PR... Film Award


Attraction attracts… and so is glamour. Those days I was organizing, screening part of a Film Award Night. A very famous film actor was our chairman. One day he called me and said ‘hats off to you’. ‘Astonished I was, lost my expression, such a respected, stalwart, gave me such a nice compliment…’ Sir, what for, what I have done?’ I asked. ‘The way you have performed, I have been watching you. Without any help, single handedly, such a huge task… you managed so successfully, it’s not easy- that’s why I said that, you deserve it.’ He answered. Boosting anyone’s moral, in an honest way, enhances the confidence. And one goes few steps further, in achieving the required target.


Thursday, May 13, 2010

PR- Do Not Move

Do not know what to write, do not know what to do? Moments, if get stuck, does not move- that is frustrating. Just Relax- watch, what’s happening around you. If, nothing happens…remain there, do not move. Become a witness, look around-do not move.


Friday, May 7, 2010

PR- Film Award


Just now, an unknown wind brought an interesting memory to my mind- I was organizing screening part of a film award night. Famous film Stars, directors’ producers, were all involved, as jury members. We were screening, entire thing; at a studio… owner was a very famous Indian Film Star. I used to reach the studio at six, in the morning. Indeed, it was a tough job…managing all alone. All, involved, were big. Looking after my work, which was too heavy and at the same time, taking care of those big wig’s ego…was tough- mine was a, sort of PR job. Work load and extra attention, managing different people’s different mind…was not easy. One of the lady, my editor’s wife asked me- ‘how do you manage-I’d have become mad…you are looking, so relaxed’. I answered- “I am successful in giving my job a healthy end, I am successful in, solving their problems at the same time feeding nicely to their ego. I was relaxed; though tough it was, I am relaxed now…the work is over successfully”. I could do that- because I was always moving with the- TIME


Wednesday, May 5, 2010

PR- Whim And Refusal


That afternoon, the Celebrity was relaxing in his penthouse. He said- ‘I am still making films. I am still a hero; he is somewhere 84 or 85 aged. I have money; I make movies to keep myself happy, I am the king, I am ahead everybody nobody can match me’. He is right, maintaining your health, at that age, indeed remarkable. ‘I know people do not want to see me now, financers are not financing my films, no body is investing in my project, there is no buyer, my films are not doing well,’ he continued ‘ but I am moneyed, I’ll go on making films, and why not’. Again right, why one should stop, one shouldn’t.

One should not stop- but, appear convincing, appear sensible. You should attract, keep your magnet, too, intact. Yes, old age too can become an asset…if you are graceful. To remain, to maintain youth if, you start appearing clownish or vulgar- then, people, your audience will laugh at you. Move with the Time, accept the reality. Remain calm- you are accepted.


Tuesday, May 4, 2010


Listen—listening is an art- one must develop. You cannot do anything unless you listen. Become a good listener. Almighty had warned…’not to eat Te Forbidden Apple’. Adam did not listen. I have no knowledge- who kept The Forbidden Fruit there, who created the snake…who invented the desire- to eat the fruit? Lord has given you a Heart…it comes with desire- now who created desire. Somebody, looking at the sky, yelled- ‘O lord, if you have given a heart please do not give desire/ wishes, it keeps coming’. God is not listening, result…look at the happening around. So, listen. Then only you can perform.


Sunday, May 2, 2010

PR- Longing is the WAY...............


Indeed, it gives me an immense pleaser, when I listen from you. Someone is absolutely right, when said 'when longing is there, there is a way' Bewilderment, ceases my conscience sometimes- 'if / when longing is there'... Why IF? Why WHEN? Negative exists Positive exists- remove one, other losses its value. There are certain hard facts, which cannot be overlooked. Certain reality, whether plus or minus...does exists. One has to accept...When acceptance becomes a compulsion, you wish or nor one has to except- expression become meaningless. Time Person and Place- three things are important, one has to behave accordingly. I could not understand the meaning of the word INDIVIDUALITY. Everything has a price. You have to pay first. Arrange the payment first, How? Someone has rightly said- 'when longing is there, there is a way.'


Thursday, April 29, 2010


That day, again The Celebrity was saying- “you are my PRO, I have finished filming my recent film. Organize a Press Conference. But be careful, no body should be invited…no staff, no guest, just me and press. This is for my Film’s press Conference. Let the press ask anything about my film, they are free to ask. But, I won’t tell them anything regarding my film; I won’t tell tem the subject. Otherwise no body will come to the theater." Bewilder, I was, what to do? I simply arranged a press conference- asked the journalists to ask any thing, whatever they want. And…the conference was a success. Spontaneous decision, with an alert mind, works wonderfully. Here, the subject is difficult, pitch is bad to play but, you have to play- Just Play.